Tour Motor: Building a tour-management app

Tour Motor is a platform for bands, venues and promoters to plan concerts and sell tickets. Or, if you are a music fan, to buy tickets and support bands.

I myself am a partner in this start-up, and I'm responsible for design, including branding, UX/UI and graphic design.

The product

We the founders are involved in making a band and organizing gigs, that's why Tour Motor came to life – to be an event planning platform that assures fairness and security for everyone in the concert business. We see an opportunity to offer a full-service SaaS product for managing the whole cycle of creating and managing music events and touring. Tour Motor brings together fans, artists, venues and promoters. App functionality will be covering finding business-partners, destinations and monetizing, semi-automated negotiating and itinerary planning, ticket sales and checking. Stripe makes transactions safe. Accepting platform terms offers legal cover for the user. A working MVP is out in the wild now, and we are in the phase of growing the client base to verify the idea. The feedback from bands, promoters and venues has been mainly positive so far, there is a need for this kind of service, so we are quite ready to involve venture capital.


Branding is based on a versatile and robust GT Flexa font family by Grilli Type. In typography and general look we wanted to avoid direct connections with particular music genres and scenes – because Tour Motor is for everybody. Flexa font is modern and neutral enough, and on the other side also quircky and playful to pair with almost anything – well, except unreadable black metal logos maybe :) To refer to a live-concert environment, the UI has been designed in dark mode. The cool green brand color infuseses some futuristic techy/IT vibes into an otherwise spontaneous, emotional and rather IT-conservative domain. Monochromatic line-art and emotional photos on intriguing dark background sets the main feeling. As the platform aims to bring together many parties and cover a wide range of activities, it has been quite challenging to guide all the user types along their paths inside the app, and in the same time keep the look nice and clean. The project is one of the most complex ones, I've been involved in, and it has teached me a lot. A good strategy has been to first create a strong design system in Figma as a base for both the designer and the developer. Since the team is small, and the logic of the application is far beyond the capabilities of Figma, it did not make sense to design every view and flow. It is optimal to trust the developers and, if necessary, test and improve what they have created. Collaboration is the key!

© Silver Sikk
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